Becoming an Entrepreneur – Taking A Leap of Faith With Bagels

The Today show had a story today about a couple, Kim and Mark Bensen who took their last $18,000 to become entrepreneurs.

Mark lost his job two years ago, but instead of becoming victims of the economy, Kim and Mark saw it as an opportunity to start a business.  So they took their last $18K and started Kim’s Light Bagels.

Three years ago, Kim weighed 347 lbs. She became a food and nutrition expert after she lost 212 lbs. That’s where the idea for light bagels came from.

Kim and Mark didn’t even bother looking for employment. They didn’t any experience with being an entrepreneur and learning how to run a business. A pretty scary prospect when you consider they had 4 kids and a mortgage.

Even though Kim and Mark have more of a brick and mortar business, there is a lesson to be learned about an internet marking business. In fact I’ll think you’ll agree that their brick and mortar has an Internet connection.

Internet Marketing Lesson:

Kim started with one product and then expanded into other products. She started a website that runs weight loss meetings and she has written 2 cookbooks.

Kim puts her story and website on the back of the bagels and in her cookbooks. That’s how back links work. Everything is related and connected together.

That’s how your online business needs to work too.  Start with one product or service and then build upon that and connect all the parts together.

This approach builds your credibility and establishes you as an authority.

You can watch the video here. Even though some experts will say that Kim and Mark took on tremendous risk and got lucky (which there may be some truth to that), their story shows what faith, consistency, and perseverance can do.

You can watch the video here.

Yoli

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